PROMOTING A FUNCTION

When you spend a lot of time and energy to put on a fundraising function, you will recieve no benefit if no one shows up for the function. That means the function has to be promoted. Especially if it is the first time you have done this type of fundraiser. Promotion should be scheduled far in advance of the function. Your budget for promotion should be established far in advance of the function. Once you have a budget, outline the types of promotion you want to do. i.e. Newspaper adds, T.V., radio, flyers, billboards, facebook, twitter, mailings to previous and new donors. Once you have established what type of promotions you are going to do, develop a schedule. People need to be reminded more than once. Once you have your promotion program and carry it out, you can expect a good turn out and a successful fundraiser. DON'T LEAVE PROMOTION TILL THE LAST THING. THINK AHEAD.